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Healthcare Marketing
Blood Lab — Google Ads Rebuild
Google AdsAnalyticsLead Gen
The Challenge
A medical testing company was spending $4,200/month on Google Ads with declining lead quality. Their campaigns had broad match keywords pulling in irrelevant traffic, landing pages that didn`t match ad copy, and no conversion tracking beyond form submissions.
Our Approach
We restructured their account from scratch: rebuilt ad groups around high-intent keywords, created dedicated landing pages for each service line, implemented call tracking and offline conversion imports, and set up automated bid strategies tied to actual appointment bookings — not just clicks.
Results
+38%
Qualified Leads
-21%
Cost Per Lead
12x
Return on Ad Spend
“We went from guessing to knowing exactly which ads drive real patients through the door.”
— Lab Director